Freelancer specialized in Direction, Graphic Design and Typography for brands, prints, digital and spaces.
Based in Byron Bay and Paris, worldwide collaborations.
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555 West End Ave
Project type
Branding, Art Direction
Year
2018
Rôle
Designer
Agency
Pentagram New York
Team
Luke Hayman, Simon Blockley, Austin Maurer, Margaux Saulou, Ryan Smith, David Leventi
Client
Tamarkin co.
555 West End Avenue on Manhattan’s Upper West Side has been reconceived into 13 luxury condominiums with brand-new interiors. The brand identity centers on an owl motif, redrawn from one of the original carved stone elements on the restored exterior. The wordmark is set in the chiseled serif Albertus. The identity’s key color is a rich, modern green that complements the red brick and evokes the leafy green of nearby Riverside Park. We created our own marbling patterns for the end papers of the book, a nod to the classic composition notebook with a black-and-white marble cover.
