Freelancer specialized in Direction, Graphic Design and Typography for brands, prints, digital and spaces.
Based in Byron Bay and Paris, worldwide collaborations.
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11 Hoyt
Project type
Real Estate, Art direction, identity, website, print, space design, goodies...
Date
2019
Agency
Pentagram
Rôle
Graphic designer
Team
Partners : Luke Hayman, Emily Oberman
Project team : Shigeto Akiyama, Ryan G. Smith, Andrea Trabucco-Campos, Lauren Hodges, Elyanna Blaser-Gould, Ho Seok Lee, Zuzanna Rogatty, Margaux Saulou
Collaborators : Raul Barreneche, AV &C, Berit Mogensen Lopez, David Gross, Paola + Murray
A new architecturally significant condominium in Downtown Brooklyn, 11 Hoyt is the first residential project in New York City from Studio Gang and its founder, MacArthur fellow Jeanne Gang.
The brand identity centers around a contemporary sans serif wordmark that echoes the building’s slender, vertical form. The identity is infused with a rich color palette, evocative of the Michaelis Boyd interiors, and saturated watercolor washes for textural intrigue.
The Pentagram team designed a suite of print materials to support the marketing and sales efforts. Included are a linen-wrapped clamshell box featuring a foil-stamped logo, interior pocket to house floor plans and neighborhood guide, and a primary well to hold brochures. A series of bags were also produced featuring Mogensen’s works. The website is a comprehensive digital experience of the marketing campaign of the project.
Pentagram also provided environmental design services for the 11 Hoyt sales gallery.
